Enterprise Retail & CRM Ecosystem
Comprehensive digital transformation for large-scale retail operations of PT Mead Johnson Indonesia, integrating real-time data with artificial intelligence for maximum efficiency.
Project Overview
Amaya Perdana Kreasindo led an ambitious digital transformation for PT Mead Johnson Indonesia as a global FMCG market leader. This project re-engineered data and customer interactions across Indonesia, creating a single source of truth for instant strategic decisions and personalized shopping experiences for millions of loyal consumers.
Background: Legacy System Constraints
Before this collaboration, PT Mead Johnson Indonesia operated with fragmented legacy systems and separate databases, causing operational inefficiencies and inventory data that wasn't synchronized in real-time. Dependency on manual reports hindered rapid market response.
Legacy Systems
Outdated technology no longer capable of supporting modern data volumes.
Human Error
High risk of errors due to dependency on manual input.
Solution: Microservices Ecosystem & AI
We implemented a robust microservices architecture for PT Mead Johnson Indonesia that integrates stock management, customer profiles, and analytics through modern APIs. An AI layer was added for accurate demand forecasting, while a smooth transition was ensured through intensive training for all operational staff.
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